– 10 years of agency and media ownership.
– 25 years of marketing and business leadership on the client side.
– 20 years of media auditing across subSaharan countries.
– MMC Africa lead.
– Founder of Media Analytics Global and TruthsetsOnline.
– FouAnalytics was created by Dr Augustine.
– Fou, a digital marketer of 25 years, who built his own analysis tools Called ‘The Titan of Transparency’.
– Fou is recognised globally as the pre-eminent ad fraud researcher.
3 decades at the forefront of digital marketing Leader on the nexus of cybercrime and ad fraud Led to the development of analytics for digital advertising IAB Australia
TruthsetsOnline is the exclusive licensed partner for FouAnalytics across Africa, with global reach. We are an analytics business, not a verification vendor. That distinction shapes everything about how we work.
FouAnalytics was created by Dr Augustine Fou, a cybersecurity investigator, university
lecturer, and one of the world’s most widely cited independent researchers on ad fraud.
Analytics, not verification. Verification indicates whether an impression meets a technical threshold. Analytics tells you what actually happened.
Deterministic truth, not probabilistic estimates. We do not model from samples. We analyse every impression.
Clarity, not complexity. Our findings are evidence-backed and structured for action — not buried in dashboards.
Partnership, not policing. We work with your team and your agency. Better outcomes for everyone is the goal.
